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觀點文章 > 寫意東方:正商河峪洲售樓中心

寫意東方:正商河峪洲售樓中心

發布時間:2020-09-10 17:46:12閱讀次數:3287

功能性商業空間的開拓者@森度設計

 

 

項目概括

 

正商河峪洲售樓處設計項目為鄭州市惠濟區城中村改造項目,項目緊鄰多條交通主干道,項目交通便利,整個項目占地近5000畝,整體地塊地形豐富多變。首開區占地面積:140多畝,建筑面積9萬多平方。產品主要類型:高層和洋房為主的住宅項目,建筑外觀采用賴特建筑風格。

The project of Zhengshang Heyuzhou sales department is the reconstruction project of urban village in huiji district of zhengzhou city. The project is adjacent to many main roads and has convenient transportation. The whole project covers an area of nearly 5,000 mu, with rich and varied terrain.The first opening area covers an area of more than 140 mu, with a construction area of more than 90,000 square meters. Main types of products: high-rise and foreign-style residential projects, the architectural appearance of Wright style.

 

 

項目定位及文化概括

 

地理位置分析

嶺軍峪,北依邙山、黃河,西臨鴻溝。位于孕育中華文明的黃河,邙山之間,坐擁山水,文化底蘊豐厚。區塊內:北部丘陵、溝壑、南部多平地。楚漢時期,劉邦與項羽在此屯兵作戰,曾沿山谷駐扎軍隊,這里成為軍事要地,后來逐漸形成村落,后人根據這里特殊的地理位置和環境以及軍事方面的重要性而取村名嶺軍峪。

Ridge jun valley, north of mount mangshan, the Yellow River, west of the gap. Located between the Yellow River and mount mangshan, which is the cradle of Chinese civilization, mount mangshan has mountains and rivers and rich cultural heritage. Block inside: north hill, gully, south many flat ground. During the period of chu and han dynasties, liu bang and xiang yu stationed troops here and once stationed troops along the valley, which became a military important place. Later, villages were gradually formed. Later generations named the village lingjun valley according to its special geographical position, environment and military importance.

 

項目定位

正商集團以建造高品質,服務高品質,環境配套高品質的品牌文化;順應自然人文,返樸歸真,在山水之間打造高品質的休閑度假住宅項目。

Zhengshang group to build high quality, high quality service, environment supporting high quality brand culture; Conform to the nature and culture, return to the simplicity and simplicity, in the mountains and rivers to create high-quality leisure residential projects.

 

設計理念及風格定位

 

森度設計在本案室內設計中凸出強化項目所處區位及項目生態景觀為主線,在室內設計中凸出強化項目所處區位及項目生態景觀引入“山水”元素映襯項目的賣點及契合潛在客戶對項目的印象。

This case highlights the location of the enhanced project and the ecological landscape of the project as the main line in the interior design, and highlights the location of the enhanced project and the introduction of "landscape" in the ecological landscape of the project to set off the selling points of the project and fit the impression of potential customers on the project.

 

森度售樓部設計
正商河峪洲
森度設計
售樓部設計

 

森度設計在整個空間以新中式風格為設計基調,以因景互借的設計思想,本案“山水”的設計主題、同時融合當地楚漢文化元素,講究主次綱常、對稱的概念調和室內生態;打造內斂,質樸的設計風格。符合本項目的客戶人群沉穩大氣,內涵端莊審美風格和簡潔不失尊貴、品質而富有內涵審美共性。

The whole space takes the new Chinese style as the design keynote, with the design idea of borrowing each other because of the scenery, the design theme of "landscape" in this case, while integrating the cultural elements of the local chu and han dynasties, paying attention to the main and secondary programmatic, symmetrical concept to coordinate the indoor ecology; Make inside collect, plain design style. In line with this project, the client population is calm and atmospheric, connotation dignified aesthetic style and concise yet noble, quality and rich connotation aesthetic commonality.

 

為空間鑄魂@森度設計

 

同時用空間造型的秩序感、品質感來彰顯正商企業的實力、項目品質等并給與客戶良好的心理感受,激發客戶的擁有欲望。

At the same time, the spatial shape of the sense of order, quality to highlight the strength of the business enterprise, project quality and give customers a good psychological feeling, stimulate the desire of customers.

 

 

文化·演變·運用

 

漢代斗拱

 

斗拱,是漢族建筑上特有的構件,是由方形的斗、升、拱、翹、昂組成。是較大建筑物的柱與屋頂間之過渡部份。其功用在於承受上部支出的屋檐,將其重量或直接集中到柱上,或間接的先納至額枋上再轉到柱上。一般上,凡是非常重要或帶紀念性的建筑物,才有斗拱的安置。

Dougong, a unique component of han architecture, is composed of square dou, sheng, gong, qiao and ang. Is the transition between the column and the roof of a larger building. Its function is to bear the upper expenditure of the eaves, its weight or direct concentration on the column, or indirect first to the tiebeam and then to the column. Generally, the very important or commemorative buildings, the placement of dougong.

 

漢代藻井

藻井多用在宮殿、寺廟中的寶座、佛壇上方最重要部位,司馬遷《史記·天官書》:“東井八星主水衡?!睎|井即井宿,星官名,二十八宿中之一宿,有星八顆,古人認為是主水的。

Caisson is often used in palaces, temples on the throne, the most important part of the Buddha altar top, sima qian "shi ji · official book of heaven" : "east well eight stars main water balance. Dongjing is the well of the night, star official name, one of the twenty-eight night, there are eight stars, ancient people think is the main water.

 

漢代禮器·罍

大型盛酒器的禮器,為漢代至寶,《史記·梁孝王世家》記載:漢文帝之子梁孝王劉武:“善保罍樽,無得以與人?!?/span>

Treasure, large shing wine ritual for han dynasty shi-ji Liang Xiaowang family "records: the son of the Chinese emperor Liang Xiaowang Washington:" good food bottles, not with people."

山巒輪廓

 

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